AI advertising is generating new orders: 1,219 conversions and ROAS 2,857% for sportroom.pl
Sportroom.pl 🏃♂️🇵🇱
Sportroom.pl is a leading Polish e-commerce store specializing in sports clothing and equipment. It offers a wide range of products for all sports enthusiasts, from professional athletes to recreational exercisers.
Challenge
PPC advertising for sports clothing brings its specific challenges, especially due to competition and the seasonality of sports trends. In January 2024, we began our collaboration with sportroom.pl with the aim of increasing sales through quality marketing tools and optimized PPC campaigns.
In this case study, we will look at how our automated technology, under the supervision of our PPC specialists, successfully set up and optimized campaigns for Sportroom.pl and became their effective supplementary marketing channel, bringing in new orders every month.
Our Approach
Based on our experience with PPC advertising and considering the needs of sportroom.pl, we chose a comprehensive strategy that included the following steps:
1. Starting Collaboration and Learning
Our collaboration began in January 2024, when we launched PPC campaigns that gradually gained strength. The first month was characterized by a learning phase, during which we collected data and analyzed campaign performance.
2. Optimization of Product Data and Bidding Strategies
After the initial learning phase, we began intensive optimization of campaigns. We focused on improving product data in the feed and adjusting bidding strategies. This allowed us to quickly optimize the campaigns and switch to the target ROAS.
3. Campaign Expansion
In addition to Google Ads, we also utilized Microsoft Ads, thereby expanding the reach of the campaigns and targeting a broader audience. This step proved crucial for achieving higher conversions.
4. Segmentation and Targeting
Products were divided into several segments based on performance and demand. We applied specific bidding strategies and optimizations for each segment. This approach allowed us to effectively manage budgets and maximize return on investment.
5. Budget Automation
Campaign budgets were set to automatically adjust based on performance. This process ensured that well-performing campaigns had sufficient budget for further growth.
Results
Thanks to careful product segmentation, bidding strategy optimization, and campaign expansion, we established ourselves as a great supplementary marketing channel for sportroom.pl. Despite strong competition and an initial learning phase, the campaigns yielded the following results:
New Sales: The PPC campaigns increased sales volume, leading to new orders for sportroom.pl, higher revenues, and an expanded market share.
Efficient Budget Utilization: Budget automation and bidding optimization led to effective use of financial resources and maximum return on investment.
Time and Resource Savings: Through automation and careful monitoring of campaigns, we minimized the need for manual management, saving time and resources for further optimizations.
Specific results we achieved in the measured period: Q1 2024 (January 1, 2024 - March 31, 2024)
Conversions: 1,219
Revenue: 66,284 EUR
ROAS: 2,857 %
Clicks: 33,638
Conclusion
The case study of sportroom.pl demonstrates that automated, properly set up, and optimized PPC campaigns can deliver excellent results even for e-commerce stores in competitive segments such as sports clothing. Our strategies for product segmentation, budget automation, and expanding campaigns across various platforms proved key to success. We can recommend this approach to other e-commerce stores looking for effective ways to increase their sales through PPC advertising.
