How automated advertising increased the revenue of the e-shop 2dekansje.com in Germany: 266 conversions and ROAS 1,602%
2dekansje.com 🌳🇩🇪
2dekansje.com is a leading German e-shop specializing in garden goods. It offers a wide range of products for gardens and outdoor activities, covering the needs of gardeners and nature lovers.
Challenge
PPC advertising for garden products presents its specific challenges, especially regarding seasonality and competitiveness on platforms like Google. Considering our goal for 2024 to successfully increase the number of e-shops in the western market, we decided to help the German e-shop 2dekansje optimize their PPC campaigns.
In this case study, we will look at how our automated technology, under the supervision of our PPC specialists, successfully set up and optimized campaigns for 2dekansje.com, and became their effective supplementary marketing channel.
Our Approach
To successfully promote garden products, it is necessary to consider seasonality and the specific needs of users. Based on these factors and our previous positive experiences, we chose the following strategy:
1. Product Segmentation and Campaign Optimization:
Products were divided into two main groups:
a) High-selling products: These products sell well and have stable sales.
b) Products with lower conversion rates: These products did not perform well, so we applied a different bidding strategy to them.
Each group has its own ad set with a different bidding strategy and target ROAS.
2. Automation and Budget Optimization:
Campaign budgets were set automatically. If the campaign is performing well, the daily budget is increased automatically.
The technology also regularly adjusts bidding strategies with a priority on optimizing ROAS.
3. Seasonal Adjustment:
Since the garden category is heavily influenced by seasonality, we strategically adjusted campaigns according to seasonal trends. This included increasing the budget and intensity of campaigns during periods of increased demand.
4. Exclusion of Branded Keywords:
Branded keywords were excluded from the campaign to avoid conversions based directly on brand search queries. This ensured that all conversions came from general search queries, increasing the credibility and independence of the campaigns.
Results
Thanks to careful product segmentation and optimization of bidding strategies, significant sales growth was achieved for 2dekansje.com. Despite seasonal fluctuations and market competitiveness, we achieved the following results:
New Sales: Due to PPC campaigns, the sales volume has significantly increased, bringing 2dekansje.com new orders, higher revenues, and an expanded market share.
Effective Use of Budgets: Budget automation and optimization of bids led to effective use of financial resources and maximum return on investment.
Time and Resource Savings: Thanks to automation and careful monitoring of campaigns, we minimized the need for manual management, saving time and resources for further optimizations.
Specific results achieved during the measured period: Q1 2024 (January 1, 2024 - March 31, 2024)
Conversions: 266
Revenue: 21,887 EUR
ROAS: 1,602 %
Clicks: 8,965
Conclusion
The case study of 2dekansje.com demonstrates that automated, well-set, and optimized PPC campaigns can deliver excellent results even for e-shops with seasonal products. Our strategy of product segmentation, budget automation, and seasonal campaign adjustment proved to be key to success.
This approach can also be recommended to other e-shops looking for effective ways to increase their sales through PPC advertising.
