Terms and Conditions
1. Operator
The company SROVNAME, s.r.o., with its registered office at Jaurisova 515/4, Prague 4, Postal Code 140 00, Company ID: 28462998, VAT ID: CZ28462998, registered in the Commercial Register maintained by the Municipal Court in Prague, Section C, Insert 143321 (hereinafter the "Operator"), provides an online platform service for advertising mediation on third-party portals.
2. Scope of Terms
These terms govern the relationship between the Operator and operators of online stores ("User") who use the Selltoro service available at selltoro.com and selltoro.net websites, or other partner portals. The User confirms that they act as an entrepreneur within their business activities. The contractual relationship is mixed and includes both granting a license to use the SaaS platform and the provision of related services.
3. Binding Nature and Changes to Terms
These terms are an integral part of the contract between the Operator and the User. Significant changes to the terms (e.g., prices, scope of services) require the User’s explicit written consent. For technical modifications, the User will be informed by e-mail at least 15 days in advance and has the right to terminate the contract with a 15-day notice period before the change takes effect.
4. Registration and Verification
Registration takes place via the selltoro.com website. By completing registration, the User confirms their entrepreneurial status. Full verification of Company ID/VAT ID will take place during the onboarding process within 7 days of registration, with the Operator verifying the data against the public RES registry. The Operator reserves the right to reject the registration or onboarding request without giving a reason.
5. Subject of Cooperation
The Operator mediates the advertising of the User’s products primarily on the Google Shopping, Meta, and Srovnáme.cz portals. The list of current partner platforms is permanently available on selltoro.com. The Operator guarantees the technical interoperability of the service with the requirements of the DSA (EU Regulation 2022/2065). An XML product feed from the User is required for advertising, with updates reflected within 24 hours from the change, along with implementation of the service’s tracking pixel to measure conversions and evaluate performance.
6. User Account
The User manages their account online. In the account, the User sets and updates the product feed, campaign budget, target efficiency, and other parameters. The credit system allows control and management of expenditures.
7. Use of the Service
The User is responsible for the accuracy, timeliness, and legality of the provided data and advertised products according to § 7 of Act No. 89/2012 Coll. The Operator has established an integrated system for reporting illegal content directly accessible through the user interface. The Operator is not responsible for the functionality of the User's networks, devices, or software, nor for outages caused by third parties.
8. Other Rights and Obligations
The User grants the Operator a non-exclusive, worldwide, royalty-free license to use data, photos, and texts necessary for advertising. The User guarantees they have the necessary rights to this data. The Operator uses the data exclusively in a pseudonymized form in accordance with GDPR and ISO/IEC 20889. Anonymized data must not contain personal data according to Article 4 of GDPR. The Operator guarantees compliance with contractual terms and data processing agreements (DPA) with all subcontractors.
9. Remuneration and Payment Method
Payment is made from the User’s prepaid credit. In the default mode (PPC), a fee per click is charged. In the PPS mode, an agreed percentage commission on referred orders is charged. Use of the PPS mode is non-entitlement. The Operator reserves the right to unilaterally change the remuneration model.
10. Termination of Cooperation
The contractual relationship may be terminated at any time with a one-month notice period. After termination, any unused credit will be automatically refunded within 30 days. The User has the right to export their data in a structured, commonly used format within 30 days of contract termination. The Operator retains only the following after termination:
a) Anonymized statistics
b) Data for tax documents (10 years)
11. Personal Data Protection and Confidentiality
Personal data processing is governed by the GDPR regulation and a detailed policy available at https://selltoro.com/privacy-policy. Processing may be carried out by subcontractors (including Google and Meta) based on data processing agreements (DPA). The list of subcontractors is part of the privacy policy. Cookies used for operational purposes include session ID and preferred language settings.
12. Algorithm Transparency
The Operator publishes key parameters of campaign optimization:
- Target ROAS (Return on Ad Spend), defined as the ratio of advertising revenue to advertising costs, or target PNO (share of marketing costs in turnover)
- Budget limits
Algorithms on selltoro.net prioritize products based on relevance, historical conversion, and user behavior.
The algorithm details are protected as trade secrets pursuant to § 504 of the Civil Code.
13. Sanction Provisions
If the User fails to pay the remuneration properly and on time, the Operator is entitled to refuse further provision of the service. Refusal of service does not affect the User’s obligation to pay the remuneration. In case of delay, the User is obliged to pay a contractual interest of 0.05% of the outstanding amount for each day of delay and compensate any incurred damage.
14. Compliance with DSA
The Operator fulfills the obligations of an online platform according to EU Regulation 2022/2065 (DSA):
- An integrated illegal content reporting system is directly available in the user interface.
- The Operator does not use so-called dark patterns in the user interface.
- The User has the right to file an objection to a content moderation decision through a ticketing system in the user interface. The Operator ensures human review of the objection within 72 hours of its submission.
15. Final Provisions
Legal relations are governed by the law of the Czech Republic. Any disputes shall be resolved before the competent courts of the Czech Republic. These terms take effect on September 29, 2025.
