ROAS 2 528%: Successful management of a wide range in the last quarter

Elu.sk

Elu.sk is a specialized e-shop that offers a wide range of products for every household. Its offer includes everything from furniture and electronics to pet supplies, providing convenient and reliable shopping directly from home. With an emphasis on quality and availability, Elu.sk strives to meet the needs of customers across various areas of their lives.

Problem and Proposed Solution

We discussed the possibility of collaboration with a CSS Partner with the client, where the functioning of CSS Partners in the search engine was explained, and together we set out to promote their products.

The client's business offer is not clearly defined within a single specific segment, as it includes a wide spectrum of products from various categories. Therefore, we worked with our PPC team on carefully dividing campaigns and subsequently optimizing for individual segments.

Thanks to excellent work with feeds and campaigns, including extensive keyword exclusions and optimization of bidding strategies for individual segments, we achieved outstanding results in the last quarter of 2023.

Measured Period: Q4 2023 (October 1, 2023 - December 31, 2023)

Generated Revenue: 88,108 EUR
Conversion Rate: 4.88 %
ROAS: 2,528 %

Clicks

Sales