€334,000 with Zero Manual Work: How We Helped Footshop Launch Automated Shopping Campaigns Across Europe

Footshop is a brand that needs little introduction. As one of Europe’s most prominent players in streetwear and sneaker fashion, the company continues to expand into new markets, grow its portfolio of exclusive products, and, in 2023, even entered the Prague Stock Exchange (START market).

When Footshop partnered with Selltoro, their goal was clear: scale product promotion across more than 10 European markets — without the burden of manual campaign management, and with a strong focus on performance.

That's why we joined forces through the CJ affiliate network, within which this collaboration takes place.

🎯 The Goal: Scalable Performance Without the Manual Work

Expanding into international markets and managing dozens of product categories requires a well-structured campaign setup, continuous optimization, and precise data control. In such cases, bringing in a partner to complement internal efforts and boost performance where it matters most can be the ideal solution.

That’s why we built an approach that handles it all automatically — with performance at its core.

🔧 Our Strategy: Automation + Segmentation + Optimization

As a Premium Google CSS Partner, we run Google Shopping campaigns for Footshop in over 10 European countries. Our approach combines smart automation with deep data logic and a strong understanding of the product landscape.

What does that look like in practice?

We segment campaigns by product types, categories, and price levels to allocate budgets more effectively and target the right audiences.
We work with real-time data, constantly monitoring performance and adjusting bidding and campaign structure accordingly.
We run A/B tests — from price variations and seasonal offers to different bidding strategies by region.
We benchmark across markets to uncover hidden potential and identify weak spots before they become costly.

📈 The Results? Performance Without Compromise

Since the partnership began in 2023, we've delivered strong and measurable outcomes:

💸 € 334 304 in revenue generated

📦 4,015 completed orders

🌍 10+ European markets covered

🧠 0 hours of manual campaign management for the client

In 2024, we also recorded a record month with over €35,000 in revenue, a 2.1% conversion rate, and hundreds of products sold.

📊 And Growth Isn’t Slowing Down: +70% YoY

This collaboration continues to scale. In April 2025 alone, we achieved a +70% year-over-year increase in revenue compared to April 2024.

We're now focused on deeper localization per market, prioritizing high-potential brands and collections, and identifying new performance-driven opportunities across Europe.

“Thanks to Selltoro, we’ve been able to efficiently scale product promotion across 10+ European markets, complementing our broader partner strategy.
Campaigns run fully automated, and with real-time data, we can easily identify what works and optimize accordingly.”
— Júlia Mihalyiová, Footshop