Automated Advertising in 2025: A Lazy Shortcut or a Smart Must-Have?

Introduction

Just a few years ago, performance marketing was mostly manual work: setting up campaigns, adjusting bids, choosing keywords, and checking results daily. But in 2025, that routine doesn't make much sense anymore. Algorithms can do most of the work – and often more efficiently.
Automation is no longer a shortcut for lazy marketers. It's a must-have tool for anyone who wants to scale their business, save time and money, and stay in control of results.

1. Google Marketing Live 2025: Advertising Powered by AI

At this year’s Google Marketing Live, Google introduced some major updates:

AI Max for Search – new AI strategies for search campaigns
Smart Bidding Exploration – lets AI discover and test unexpected segments
Veo for creating videos from text, and Imagen for generating images
A new smart ads bundle (Performance Max, AI, and YouTube campaigns) that combines different formats for better results
AI-powered tools that can evaluate, test, and suggest optimizations on their own

It's clear that the marketer's role is changing. It's not going away, it's shifting toward strategy.

2. Automation Isn’t a Shortcut, It’s a Necessity

Manual campaigns are falling behind. They often lead to higher cost per conversion, slower reactions to changes, and more room for error.

🔍 Did you know manually managed campaigns perform 15–30% worse on average compared to automated campaigns optimized for goals?
According to Gartner and Forrester, businesses that use marketing automation tools effectively achieve 15–30% better results than their competitors.

Automation helps with:

Quickly testing different products and audiences
Adapting to seasons, devices, and user behavior
Scaling your efforts without growing your team

3. So Where Does a Tool Like Selltoro Fit In?

Automation without direction can lead nowhere.

Selltoro is a tool for online stores that sets up and manages Google Ads campaigns for you – clearly, efficiently, and without any complicated setup.

✅ Automatically launches smart campaigns on Google
✅ Optimizes your product feed
✅ Bids at the individual product level
✅ Monitors performance and adjusts budgets and goals (PNO, tROAS)
✅ No fixed fees – you only pay for results

Selltoro combines AI-powered automation with human oversight. You don’t need to be a PPC expert, but you’ll always understand what’s happening.
Advertising that just works – even when you’re not watching.

4. What Should Still Stay in the Hands of a Marketer?

Automation doesn’t mean you can switch off your brain. To stay competitive, focus on:

Strategic goals – where you want to grow and when
Creative and brand – AI can help, but it’s not your voice
Interpreting data – understanding why something works or fails

The algorithm can run the show, but only you can steer it in the right direction.

5. How to Get Started with Automation (and What to Watch Out For)

Automation works, but it can hurt performance if done wrong. Make sure you’re prepared:

A quality product feed (descriptions, prices, stock availability)
Proper tracking setup (Google Tag, events, e-commerce tracking)
Clear goals (PNO, ROAS, number of conversions)
Time for regular performance reviews

⚠️ Common mistakes to avoid:

Making changes too early – AI needs time to learn
Blind trust in reports – not every conversion means a real purchase
Underbudgeting – some campaigns need more data to perform properly

💡 Pro tip: A tool like Selltoro helps you set up and monitor everything without needing PPC experience.

Conclusion

In 2025, automation isn’t just a trend – it’s the new standard. Businesses that want to grow, save time, and stay competitive are already using it.

But don’t forget: it’s not a replacement for strategic thinking. It’s a tool that boosts your performance – if you give it the right setup and know how to use it.

Online stores that combine smart automation with clear strategy in 2025 will stay ahead of the competition.