Successes with the Romanian advertiser: Every month 100 additional conversions to our own promotion.

Fashion for You

FashionForYou emphasizes personal style, where clothing can express the unique individuality and confidence of every woman. The e-shop focuses on finding a unique personality shaped by style, especially for customers seeking quality as a means of self-presentation.

Approach and success of Selltora in the Romanian fashion market

We started our collaboration with the e-shop FahionForYou.ro in March 2023. Since then, we have been working together to achieve better and better results. The fashion segment is often oversaturated, making promotion more challenging. However, with FashionForYou, we soon achieved excellent results after incorporating it into the promotion. The goal was to increase the overall turnover of the e-shop, as well as higher brand reach. After the initial review of the XML feed, we created a shopping campaign for the advertiser, which we segmented into individual categories based on price levels. We then focused on those and adjusted bidding for each category. We also focused on search queries and regularly excluded them to ensure that the ads would appear for relevant user queries. Regular updates on promotions on the website allowed us to adjust the overall bidding strategy according to the current situation, but despite all that, we still continue with optimizations that pay off. Currently, we deliver about 100 conversions for the advertiser each month and continue to grow.  Engaged channels: Google Ads

Measured period: September 1, 2023 - October 30, 2023

Generated turnover: 9,185 EUR
Number of conversions: 287
ROAS: 2,701 %

Clicks

Clicks and conversion rate (CR)