PARYS.SK: From a Seasonal Online Store to €204,208 in Annual Revenue

Our partnership with a Slovak online store selling fishing equipment began in March 2024 through the CJ affiliate network. 

In under three years, the PARYS.SK affiliate channel has become a reliable, steadily growing revenue source. In 2025, we delievered €204,208 in annual revenue and increased the number of conversions year-over-year by tens of percent, all while achieving a lower number of clicks.

The Challenge: A Seasonal Store That Couldn't Be Bid on "at a Single Pace" 

Fishing gear has a strong seasonal dependency. Spring and summer drive sales, as customers buy rods, reels, bait, and clothing before and during the season. In winter, demand drops significantly. Bidding the same way on a €300 reel as on €5 bait made no sense.

Results from the 2025 partnership

The Solution: Feed Segmentation

The core of the strategy was dividing the product feed into groups based on the role each plays in store performance:

• Below Price Benchmark + Sale Price (Target ROAS 135%): products where PARYS is price-competitive or actively on sale. The goal was to maximize revenue and fully leverage the price advantage without unnecessary pressure on margin.

• High-Profitability (Target ROAS 160%): the higher-performing part of the catalog with better margins, where we could afford to push for higher profitability on every conversion.

• Rest: the remaining broad assortment, for which we chose a conservative approach. This group functions as a stable foundation for the campaign, safely covering it with minimal financial risk.

The result was budget redirection to where it had a real effect, without manual intervention in each individual campaign.

Peak Season as Proof the Strategy Works

The clearest turning point came during peak season (April to September 2025), when the store's performance genuinely took off year-on-year. Revenue generated doubled by 100% to €162,570, and the number of orders jumped 92% to 1,869 conversions.

This wasn't just reckless budget burning. Thanks to more precise targeting, the conversion rate rose by 1.74 p.p. to an excellent 5.93%, and the average order value grew to €86.9.

Long-Term Trend: Consolidation, Not a One-Off Spike

Looking at the current period from January to May (YTD), after the massive jump between 2024 and 2025, the channel successfully consolidated its strength in 2026 and steadily maintains high conversion volumes.

• Stable conversion volume: 2026, with 1,215 conversions, surpasses the already strong 2025 (1,188 conversions).

• Growing traffic: The number of clicks rose to 24,971, indicating growing market reach and a strengthening position.

• Healthy conversion rate: Despite a slight decline in average order value (AOV) to €83.5, the channel maintains high efficiency with a CR of 4.87%.

What Sells Best and Why It Confirms the Strategy

The top products customers buy are no accident. They belong almost exclusively to the higher price category. This is direct proof of what the AOV in the tables above also shows: the campaign targets customers who are putting together a complete, more expensive setup, not making one-off small purchases.

Feed segmentation by profitability and price level therefore targets the products that are driving revenue today. 

What's Behind a Successful Campaign?

Smart feed segmentation

Bidding or commission models set with the same measure across the entire assortment make no sense for an online store with such an enormous price range. By dividing the feed by margin and price competitiveness, we were able to invest in acquisition for high-margin products, while maintaining a defensive strategy for cheaper products and allocating budget to where we generate real profit.

Seasonality under control

Instead of burning budget in the weak winter months, the system we set up allowed performance to be maximized during peak season. Improved timing precision and feed segmentation brought year-over-year revenue growth without a drop in ROAS.

Sustainable scaling instead of a one-off spike

The trend between 2024 and 2026 shows what matters most. The massive growth in 2025 was not a random fluctuation. In 2026, the channel successfully consolidates its strength, steadily maintains high volumes, and the number of conversions is still growing. We've created a healthy, predictable ecosystem that delivers stable results for the online store over the long term.

Final assessment

Breaking the €162,570 barrier in peak season alone and growing order volume from 283 to 1,215 over the same period is clear proof that a properly configured affiliate channel never sleeps. Done properly, it can scale even a highly seasonal online store steadily, safely and sustainably over time.