Month since the start of promotion: ROAS 13,557% and conversion rate 6.9%

MrCleaner.pl

Mr. Cleaner is one of the leaders in the supplementary range of the automotive industry in Poland. Since 2009, Mr. Cleaner has been working on improving the appearance of vehicles.

How did we achieve a conversion rate of 6.9% in one quarter?

At the beginning of 2023, we focused on finding advertisers to strengthen the presence of our CSS in the Polish market. In March 2023, we established a strategic partnership with the e-shop MrCleaner.pl. They sent us their product feed, which we thoroughly checked and optimized. We created a customized advertising campaign for MrCleaner products. Our main focus was on logically setting up the campaign structure and organizing products into relevant groups based on price ranges. After preparing the campaign, we launched it and began optimizing it. The optimization primarily took place in setting our bidding strategy, which we monitored regularly. After obtaining the necessary number of conversions, we started working with automated bidding strategies. We also regularly checked the search queries and gradually added negative keywords to prevent ads from appearing for irrelevant searches. Our targeted promotion was in line with the MrCleaner brand and their market position, resulting in increased visibility and engagement for both parties. This demonstrates the power of strategic collaboration and data-driven optimizations that lead to real growth and success.  

Measured period: Q2 2023 (April 1, 2023 - June 30, 2023)

Generated turnover: 1,134,908 CZK
Conversion rate: 6.9 %
ROAS: 13,557 %

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