E-shops are gaining allies. Czech AI takes care of PPC instead of agencies.
Many smaller e-shops face the same problem: either they lack experience in managing PPC campaigns, or they cannot afford high agency fees. The Czech AI Selltoro offers a simple alternative. It automatically manages and optimizes the ads of e-shops to bring results even with a smaller budget.
AI is changing the way e-shops approach advertising.
Not long ago, managing PPC campaigns relied mainly on manual settings and individual experience. Monitoring keywords, constantly adjusting bids for clicks, or testing ad texts. All of this is changing with the arrival of smart algorithms. AI tools take control and handle most tasks that used to be performed by a PPC specialist. They can automatically adjust bidding based on customer behavior, stop ineffective ads, and boost those that earn money. Others generate new ad texts, manage product feeds, or autonomously allocate the budget among Google, Sklik, or Meta. The result? E-shops gain performance that used to be available only to the biggest players, without high costs and without the need for specialized know-how.
Thanks to AI, e-shops see revenue estimates even before launching the campaign
The Czech application Selltoro utilizes advanced AI revenue prediction, which can estimate the impact of a campaign even before it launches. Based on internal data, seasonality, and assortment, e-shops gain a clearer picture of the expected performance of their campaigns.
Without media costs, e-shops only pay a percentage of the generated revenue
Each ad represents a certain investment, yet there is often a lack of certainty about the actual results it will deliver. Therefore, Selltoro comes up with a unique solution that currently has no equivalent on the market.
“At the start, the e-shop pays only the amount designated for media costs, so everything works like a regular PPC ad. Once the campaigns are up and running and we have data, the e-shop can switch to the PPS (Pay-per-Sales) model, where costs depend only on actual sales achieved. In such a case, e-shops pay a predetermined percentage of revenue, not media costs. Each e-shop can choose whether they prefer the traditional PPC approach or the performance-based PPS mode,” explains Jan Janouškovec, CEO of Selltoro.
Connecting to the application is easy
Connecting takes only a few minutes. All it requires is that a tracking pixel is installed and a product feed is connected. From that moment, the management and optimization of PPC campaigns are fully automated, allowing for the e-shop’s sales to start significantly faster than when working with traditional agencies. Additionally, for owners of smaller e-shops who do not have their own PPC specialists available, a customer service center is at their disposal. This center helps with uploading the tracking pixel and feed and answers any additional questions.
In two years, they have collaborated with over a thousand e-shops
A case study demonstrating the use of automated advertising is the German e-shop 2dekansje.com, which recorded a significant improvement in campaign performance thanks to the Selltoro application.
During the first quarter of 2024, the following results were achieved:
266 conversions
Total revenue of 21,887 eur
Return on advertising spend (ROAS) of 1,602%.
Management and optimization of campaigns were fully entrusted to artificial intelligence – from automatic budget adjustments based on performance, through sorting products by profitability, to excluding brand keywords to ensure that growth is generated primarily from new customers.
This example shows that even smaller e-shops can achieve results through automation that were previously reserved only for large players.
