Automated PPC advertising helps small e-shops keep up with the competition.
Today, very few can do without PPC advertising in the e-commerce world. With increasing competition, it is becoming harder and more expensive to establish oneself in the online environment. Smaller e-shops are at a disadvantage, as they cannot afford agencies or marketing specialists. That is why we started developing a solution last year to make their situation easier. After approximately a year of testing with selected partners, we are now launching the 'live' version of the Selltoro service.
How does it work?
We work with artificial intelligence and the idea that professional advertising can be available to everyone. The goal was simply to create a product that offers small e-shops the opportunities of large players without having to pay for expensive specialists. It involves automated PPC advertising for Google, Bing, and some other platforms. For the e-shop, it is more than easy. You just need to connect the service to the product feed, add a pixel, and set the budget; our technology will take care of the rest. Of course, under the supervision of experienced PPC specialists. Speed is important, so the algorithm starts working just a few hours after the initial setup. Automation does not mean that you should not keep control over the further development of the ads. On the contrary. In our client section, you can monitor your data at any time of the day, adjust preferences, and enjoy the results that the advertising brings.
We will open the doors for you to Europe
Do you want to expand with your products or services beyond the borders of the Czech Republic? Selltoro will get you into more than twenty European countries. You do not have to deal with foreign channels and specialists, translation of texts, or anything else. This is a feature that is appreciated even by larger e-shops using Selltoro as a supplement to their current marketing mix. It opens up a much easier path to foreign expansion, which cannot do without properly set marketing.
The Czech market has been flooded by foreign giants – and expensive advertising
From the beginning, we knew that Selltoro would greatly help Czech e-shops within marketing. The events of recent months have only reinforced that belief. Several foreign giants have entered the Czech market, led by the Chinese Temu or the marketplace platform Allegro. For Czech stores, this means not only greater pressure, as they have to cope with often absurdly low prices of competing sellers, but also much more expensive online advertising. The previously mentioned small e-shops are particularly trapped, as they cannot keep up with the million-dollar marketing budgets of their competitors. That is why we believe that Selltoro will become a reliable weapon for them in the ongoing competitive battle.
