Affiliate marketing as a performance strategy

In collaboration with our partner E-commerce Bridge, we have prepared an article focused on the most effective affiliate strategies in digital marketing that online stores can use for their growth in 2025. The complete article can be read on our partner's portal, on our blog we bring you at least a short excerpt.

Introduction to Affiliate Marketing

Affiliate marketing is based on a commission structure. As explained in the article on Lead Generation World, affiliates – also known as third parties – are paid by companies for traffic or sales generated through their marketing efforts. This arrangement works for both parties: partners earn revenue from the company's advertisement to their audience and in return receive compensation for their efforts. The result is that affiliates earn income by promoting products they believe are valuable, and companies increase their sales and popularity.

The Role of Merchants

Entities providing goods or services are retailers or businesses. As noted by Niel Patel, they collaborate with partners whose task is to market and sell products. Through this collaboration, merchants can enter new geographic markets without having to incur initial advertising costs. This strategy helps them expand their audience and increase sales with minimal costs.

What is an Affiliate Marketing Strategy?

According to the marketing strategy of Konker, merchants should set goals, choose the right partners, establish attractive commissions, and create necessary marketing resources. When these partners promote your products, there is a greater chance of finding an audience interested in your offer. This strategy enhances the effectiveness of your marketing and conversions.

Xperiencify explains how to launch a successful affiliate marketing campaign:

Define Your Target Audience and Niche

Start by identifying a specific niche of products that you want to sell and subsequently promote. Focus on well-known evergreen niches, such as clothing, electronics, or dietary supplements. Narrowly defined niches have a high likelihood of a robust audience and good conversions.

Select the Right Platform

Think about your aspirations, as this will be where your business begins. Choose one that fits your type of business, whether it’s Shopify for online stores, WordPress for blogs, or custom websites for advanced features.

For detailed information and tips on affiliate strategy, read the full article on the E-commerce Bridge portal: Affiliate Marketing as a Performance Strategy

This output was created in collaboration with E-commerce Bridge.