How automated advertising helped the e-shop Intimax.ro achieve 872 conversions and a ROAS of 732%
Intimax 😈🇷🇴
Intimax.ro is a leading Romanian online shop specializing in erotic tools and products for sexual stimulation. It offers a complete range of products for both men and women, everything necessary for a rich and healthy sexual life.
Challenge
PPC advertising for adult products presents specific challenges, especially regarding restrictions on platforms like Google. We took on one such challenge and, at the beginning of 2023, began collaborating with the Intimax online shop within Romania's largest affiliate network, 2performant.
In this case study, we will examine how our automated technology, under the supervision of our PPC specialists, successfully set up and optimized campaigns for Intimax.ro.
Our Approach
To successfully promote these products, it is necessary to report their nature as erotic tools in Google Merchant Center. This categorization limits the target group to users over 18 years old, although it is not guaranteed that all users are logged in during searches. For Intimax.ro, a Google PLA (Product Listing Ads) campaign was chosen, which proved to be very effective for online shops with a rich product range. This strategy focused on the following key aspects:
Product Segmentation and Campaign Optimization: Products were divided into three main groups:
High-Selling Products: These products perform well and have stable sales.
Underpriced Products: This category includes the cheapest products on the online shop.
Lower Efficiency Products: These products did not perform well, and therefore a different bidding strategy was set up with a lower budget for credits. If any of the products catch on due to the established strategy, we will move it to one of the two aforementioned groups. Each group has its own ad set with a different bidding strategy and target ROAS.
2. Budget Automation and Optimization: Campaign budgets were set automatically. If a campaign is performing well, the daily budget is automatically increased. The technology also prioritizes optimizing ROAS and regularly adjusts bidding strategies. 3. Exclusion of Brand Keywords: Brand keywords were excluded from the campaign to avoid conversions based on search queries directly linked to the brand. This ensured that all conversions come from general search queries, which increases the credibility and independence of the campaigns.
Results
Thanks to careful product segmentation and optimization of bidding strategies, significant sales growth was achieved for Intimax.ro. Despite the advertising restrictions on Google and the absence of direct communication with the online shop, the following results were achieved:
Increase in Sales: Sales from PPC campaigns significantly increased, bringing Intimax.ro higher revenues and a larger market share.
Effective Use of Budgets: Budget automation and bid optimization led to efficient use of financial resources and maximum return on investment.
Time and Resource Savings: Thanks to automation and careful monitoring of campaigns, we minimized the need for manual management, saving time and resources for further optimizations.
Specific results we achieved during the measured period: Q1 2024 (January 1, 2024 - March 31, 2024)
Conversions: 872
Turnover: 19,281 EUR
ROAS: 732 %
Clicks: 28,184
Conclusion
The case study of Intimax.ro demonstrates that automated, properly set up, and optimized PPC campaigns can yield excellent results even for online shops with advertising restrictions. Our strategies for product segmentation, budget automation, and targeting general search queries proved crucial for success. This approach can also be recommended to other online shops looking for effective ways to increase their sales through PPC advertising.
