The last quarter of each year is often the peak for e-shoppers, for which they prepare and expect the biggest sales.

Although we had a client on the platform for a long time, we carefully monitored and optimized campaigns in the last months of the year.

We focused primarily on the bids in the campaigns and carefully rechecked the feed before the season. We also communicated with the client about their prepared campaigns and discount promotions so that we could adjust the promotion.

Thanks to our collaboration, we achieved excellent results in conversions and turnover at the end of the quarter. It should be noted that the client manages its own PPC campaigns, which are its main channel of promotion, and Selltoro is its other complementary channel in the search engine to reach other potential customers.