Sportroom.pl is a leading Polish e-shop specializing in sportswear and equipment. It offers a wide range of products for all sports enthusiasts, from professional athletes to recreational exercisers.
PPC advertising for sportswear brings its own specific challenges, especially due to competition and the seasonality of sports trends. In January 2024, we started working with sportroom.pl to increase the number of sales through quality marketing tools and optimized PPC campaigns.
In this case study, we’ll look at how our automated technology, overseen by our PPC specialists, successfully set up and optimised campaigns for sportroom.pl, and became their effective complementary marketing channel, driving new orders every month.
Based on our experience with PPC advertising and taking into account the needs of sportroom.pl, we have chosen a comprehensive strategy including the following steps:
1. Starting cooperation and learning
Our cooperation began in January 2024, when we launched PPC campaigns that gradually gained momentum. The first month was marked by a learning phase, when we collected data and analyzed the performance of the campaigns.
2. Optimizing product data and bidding strategies
After the initial learning phase, we began intensive campaign optimization. We focused on improving product data in the feed and adjusting bidding strategies. This allowed us to quickly optimize the campaigns and switch to the target ROAS.
3. Campaign expansion
In addition to Google Ads, we also leveraged Microsoft Ads to extend the reach of our campaigns and reach a wider audience. This step proved to be key in achieving higher conversions.
4. Segmentation and targeting
The products were divided into several segments based on performance and demand. For each segment, we applied specific bidding strategies and optimizations. This approach allowed us to effectively manage budgets and maximize ROI.
5. Automation of budgets
Campaign budgets were set up to automatically adjust based on performance. This process ensured that high-performing campaigns had sufficient budget to continue to grow.
Thanks to careful product segmentation, optimized bidding strategies and expanded campaigns, we have proven to be a great complementary marketing channel for sportroom.pl. Despite strong competition and an initial learning phase, the campaigns delivered the following results:
New sales: Thanks to PPC campaigns, the volume of sales increased, which brought sportroom.pl new orders, higher revenues and expanded market share.
Efficient use of budgets: automating budgets and optimising bids has led to efficient use of funds and maximum return on investment.
Saving time and resources: thanks to automation and careful campaign monitoring, we have minimized the need for manual management, saving time and resources for further optimizations.
The sportroom.pl case study shows that automated, properly set up and optimised PPC campaigns can deliver excellent results even for e-shops in competitive segments such as sportswear. Our strategy of product segmentation, automating budgets and extending campaigns to different platforms proved to be crucial for success. We can recommend this approach to other e-shops looking for effective ways to increase their sales through PPC advertising.
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